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Examining Sustainable Consumption Behaviors Through the Mass Customization Context: Emotional Product Attachment and Environmental Attitude Perspectives
2022
Journal of Sustainability Research
Existing research regarding mass customization apparel (MCA) has suggested that the business model can be sustainable from a production perspective; however, minimal research has been conducted to understand MCA from the consumer perspective and how it relates to sustainability. The purpose of the study was to explore the linkage between mass customization apparel consumption and sustainability. Specifically, this study examined the relationships among motivations for MCA purchases (MMP),
doi:10.20900/jsr20220010
fatcat:4d5yi7ea3rewjfu7b6hjyjvfyu