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International Journal of Business & Technology
The social Web provides opportunities for the public to have social interactions and online discussions. A large number of online users using the social web sites create a high volume of data. This leads to the emergence of Big Data, which focuses on computational analysis of data to reveal patterns, and associations relating to human interactions. Such analyses have vast applications in various fields such as understanding human behaviors, studying culture influence, and promoting onlinedoi:10.33107/ijbte.2016.4.2.06 fatcat:msd4zo5s4nhl5jb7vam6utikge