A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is application/pdf.
How to Catch Family-oriented Cruise Tourists' Hearts? Exploring Motivation and Demand via Three-stage Travel Experience
[post]
2022
unpublished
Preserved Fulltext
With declining birthrates, family travel has considerable potential in the cruise market. This study explores the motivation for joining family cruise travel, the needs of passengers, and the three stages of cruise travel experience (the expected, experience, and recall stages). This study adopts qualitative research and an in-depth survey method for investigation. Results reveal that "new experience," "desire for cruise travel," "convenience," and "generating social topics/publicity" are the
doi:10.21203/rs.3.rs-2333145/v1
fatcat:htkqfhfobvcyxoqd27jo4fezmu