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Supplemental Material, JM.19.0765_Web_Appendix_PDF - The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

Jing Li, Xueming Luo, Xianghua Lu, Takeshi Moriguchi
2020 Figshare  

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Supplemental Material, JM.19.0765_Web_Appendix_PDF for The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire? by Jing Li, Xueming Luo, Xianghua Lu and Takeshi Moriguchi in Journal of Marketing
doi:10.25384/sage.13173564.v1 fatcat:xcg4fbcusfcu5huizlrfsmlra4
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Jing Li, Xueming Luo, Xianghua Lu, Takeshi Moriguchi. "Supplemental Material, JM.19.0765_Web_Appendix_PDF - The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?." Figshare (2020)