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The purpose of this article is to examine how media-generated professional identities in the culinary sector are reflected in Danish male cookery students' narratives about their own identity, experiences and expectations about the trade. Hence, this study takes its starting point in studies that show how the broad popularity of the culinary professionalmost exclusively through male chefsseems to be attracting more male students to the cooking programme. The previous research indicates,doi:10.1080/13636820.2014.927901 fatcat:si5pmmms3bebjdaw2iyyeizx2a