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Advertisements are the de-facto currency of the Internet with many popular applications (e.g. Angry Birds) and online services (e.g., YouTube) relying on advertisement generated revenue. However, the current economic models and mechanisms for mobile advertising are fundamentally not sustainable and far from ideal. In particular, as we show, applications which use mobile advertising are capable of using significant amounts of a mobile users' critical resources without being controlled or held
doi:10.1145/2462456.2464436
dblp:conf/mobisys/KhanJHMBS13
fatcat:vbo5p42nbrgtzdsw7uvfyiv4va