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Weblogs and message boards provide online forums for discussion that record the voice of the public. Woven into this mass of discussion is a wide range of opinion and commentary about consumer products. This presents an opportunity for companies to understand and respond to the consumer by analyzing this unsolicited feedback. Given the volume, format and content of the data, the appropriate approach to understand this data is to use large-scale web and text data mining technologies. This paperdoi:10.1145/1081870.1081919 dblp:conf/kdd/GlanceHNSST05 fatcat:3l3obqej4remtoxmbicba5txfa