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This paper presents an open table design project introduced by a high-end kitchen producing company in collaboration with maker communities, independent designers and the wider public. The case illustrates a hybrid open/collaborative innovation strategy, strategically adapted by a firm for raising awareness, engaging the public, to raise its design options, and enriching its core design concepts. Keywords : modularity, open innovation, design table, open collaborative innovation, kitchendoi:10.14267/veztud.2017.05.03 fatcat:isehl5mmkzbezpijqpl5hp56yu