A Dynamic Mobile Service Architecture for Activating O2O Business
O2O 비즈니스 활성화를 위한 동적 모바일 서비스 아키텍쳐

Chul-Jin Kim
2016 Journal of the Korea Academia-Industrial cooperation Society  
Business is changing to Omni channel services for connecting customer and commerce enterprise anytime and anywhere continuously through the growth of IoT technology. This paper proposes a Mobile Service Architecture, which can provide an Omni channel, for activating O2O(Online to Offline) business to induce customers to visit offline stores through online services. A proposed Mobile Service Architecture proposes a Dynamic Architecture that can provide the specialized service using a
more » ... n service when the service is provided to customers. The proposed Dynamic Mobile Service Architecture consists of a beacon sensor and customization framework. In the case study, the suitability of the Dynamic Mobile Service Architecture was verified by providing a dynamic coupon and advertisement service.
doi:10.5762/kais.2016.17.1.710 fatcat:dq72wuid35em5byqs3h6ryodnq