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Opted Out, Yet Tracked: Are Regulations Enough to Protect Your Privacy?
[article]
2023
arXiv
pre-print
Data protection regulations, such as GDPR and CCPA, require websites and embedded third-parties, especially advertisers, to seek user consent before they can collect and process user data. Only when the users opt in, can these entities collect, process, and share user data. Websites typically incorporate Consent Management Platforms (CMPs), such as OneTrust and CookieBot, to solicit and convey user consent to the embedded advertisers, with the expectation that the consent will be respected.
arXiv:2202.00885v3
fatcat:y6mfkygf4za6bdeg7gzas6vgqm