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This study examined possible obstacles to the adoption of digital television in South Africa. A qualitative approach was followed by conducting in-depth interviews with key informants. The data was analysed using open coding, where dominant themes from the discussions were identified and discussed in detail. The findings show that there are a few challenges in migrating from analogue to digital television in South Africa. However, it is important to note that the challenges indicated are key todoi:10.5901/mjss.2014.v5n1p89 fatcat:ltpwcpqdgjcxjn73nftxbneswe