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Through a discourse analysis of four commercially successful Bollywood films between 2012-2013, this paper investigates Bollywood's role in creation of hierarchical identities in the Indian society wherein Muslims occupy the position of the inferior 'other' to the superior Hindu 'self'. Focusing on Muslim heroines, the paper demonstrates that the selected narratives attempt to move away from the older binary identity narratives of Muslim women such as nation vs. religion and hyper-sexualiseddoi:10.31273/eirj.v2i2.117 fatcat:j5ht5bce7nbp5dkwaa4qvc7e3y