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Research on the Packaging and Illustration Design Development Trend from the Psychology and Aesthetics Perspectives
Proceedings of the 2015 Conference on Informatization in Education, Management and Business
In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand's core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles ofdoi:10.2991/iemb-15.2015.44 fatcat:dcaolws24jc5pbsrcgwfyrn6dm