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A Study of Service Speed and Servicescape as a Basic Strategy to Improve Loyalty by Evaluating Customer Satisfaction at PT. Bank Mandiri Persero (Solo Branch)
2021
Ekuilibrium: Jurnal Ilmiah Bidan Ilmu Ekonomi
This study aims to determine and analyze empirically the effect of service speed and servicescape on customer satisfaction and loyalty at PT. Bank Mandiri Persero (Solo Branch). The analysis technique used was the validity test and reliability test, linearity test, regression analysis, path analysis, t test, F test, determination coefficient test and correlation analysis. Hypothesis Test Results indicated that service speed has a positive and significant effect on customer satisfaction and
doi:10.24269/ekuilibrium.v16i2.3956
doaj:fd0d5746d946439195a6dae156ef45e0
fatcat:ucvgjo67dncjrjedclnx4sw26q