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Marketing and logistics management is now becoming an interesting concept for entrepreneurs, and thus perpetuates the belief that the skills of marketing and logistics of the company contributes to the improvement of the company's competitive position in the market. The activity of businesses from the SME sector is based on a much more modest material resources than it is in large enterprises, thus building logistic and marketing advantages through innovation strategies is often the rightdoi:10.1515/eam-2015-0021 fatcat:idtvrywdhzghlj6rob5apkkka4