Marketing and Logistics Management as an Innovative Direction of Management in the SMEs Sector

Danuta Janczewska
2015 Przedsiebiorczosc i Zarzadzanie  
Marketing and logistics management is now becoming an interesting concept for entrepreneurs, and thus perpetuates the belief that the skills of marketing and logistics of the company contributes to the improvement of the company's competitive position in the market. The activity of businesses from the SME sector is based on a much more modest material resources than it is in large enterprises, thus building logistic and marketing advantages through innovation strategies is often the right
more » ... ten the right direction of improving the competitiveness of the SME sector. The aim of the paper is to present the areas and potential use of new methods of management, with the application of integration of marketing management and logistics processes. Knowledge of the characteristics of both types of processes in the SME sector becomes necessary. Insufficient knowledge of marketing and logistics in SMEs, both in the field of logistics and marketing should be complemented by the development of educational offer by institutions of science.
doi:10.1515/eam-2015-0021 fatcat:idtvrywdhzghlj6rob5apkkka4