Exploring benefits of local e-commerce for enhancing firm's competitiveness

Julien Hildebrandt
2015 International Journal Of Management and Applied Research  
The purpose of this paper is to explore the possibilities offered by local e-commerce solutions to increase the competitiveness of local bakery stores. This study follows an inductive qualitative research guided by grounded theory approach. The web-based questionnaires were used to get opinions of bakery goods consumers and the management board of a bakery goods firm participated in this study, which was geographically limited to the bakery sector in Germany. The value of this study is in
more » ... s study is in initiating the development of theory on benefits of local e-commerce. It introduces consumers as well as companies to a new dimension of distributing or purchasing products and therefore, should encourage both parties to make use of local e-commerce solutions.
doi:10.18646/2056.21.15-004 fatcat:rter776qlnbsbgtgyhrkt5fbue