In this article, I present the chosen themes of Siegfried Zielinski's, the Greman media theoretician, thought. It concerns his two great complementary projects: media archeology and variantology. I discuss those issues in two parts of this article. In the first part, I depict the media archeology project from a "methodological" perspective -here I point some assumptions form which Zielinski starts his reflection on media. The second part is devoted to the theme of the teology of mediality,

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... is a consequence of his variantological approach. Here, other figure appears -Vilém Flusser; theoretician who also sees in this unexpected juxtaposition (of what is divine/religious and what is medial/technical) a useful metaphor describing phenomenons of contemporary culture.