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This paper presents results of a study that examined the perceptions and preferences of identified -responsible, sustainable consumers‖ with respect to functional products. The study is part of a larger research program that looks at material cultures and product design in relation to sustainable production and consumption. Based on empirical data gathered from among citizens attempting to follow sustainable lifestyles, the authors reflect on how the adoption of sustainable consumption patternsdoi:10.3390/su2051431 fatcat:fiywvwrthrdovp4iu7u7pyqwju