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This article is concerned with a critical examination of whiteness among those who self identify as Pakeha within a New Zealand context. Through in-depth interviews with 15 men and women we explored the proposition that the adoption of a Pakeha identity may preclude an understanding of the ways that whiteness and privilege operate. Employing thematic and discourse analysis, four major themes were identified within the data; a Pakeha relationship with Maori, the reification of whiteness, adoi:10.11157/sites-vol10iss2id223 fatcat:3e7ieqysojcnhgo2auz2ds5b7e