Leakage and misuse of sensitive data is a challenging problem to enterprises. It has become more serious problem with the advent of cloud and big data. The rationale behind this is the increase in outsourcing of data to public cloud and publishing data for wider visibility. Therefore Privacy Preserving Data Publishing (PPDP), Privacy Preserving Data Mining (PPDM) and Privacy Preserving Distributed Data Mining (PPDM) are crucial in the contemporary era. PPDP and PPDM can protect privacy at data

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... nd process levels respectively. Therefore, with big data privacy to data became indispensable due to the fact that data is stored and processed in semi-trusted environment. In this paper we proposed a comprehensive methodology for effective sanitization of data based on misusability measure for preserving privacy to get rid of data leakage and misuse. We followed a hybrid approach that caters to the needs of privacy preserving MapReduce programming. We proposed an algorithm known as Misusability Measure-Based Privacy serving Algorithm (MMPP) which considers level of misusability prior to choosing and application of appropriate sanitization on big data. Our empirical study with Amazon EC2 and EMR revealed that the proposed methodology is useful in realizing privacy preserving Map Reduce programming.