Social media is a significant vehicle for making interaction with customers. By creating fan pages on social media companies can relate to their customers by means of sharing brand posts including pictures and videos. Customers show their interest on the brand posts by liking or commenting on them. In this article we investigate the effective role if social media marketing on brand fan pages. The number of likes and comments on brand posts. We distributed 385 questionnaires among students of

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... ana University who use social media in order to analyze. Result show that the more contents are entertaining and informational the more comments and likes will be on the posts. Also interactivity position and vividness of the posts leads to higher number of comments and likes. Brand managers can be guided by this research in order to decide which kind of contents to place on their brand posts.