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The current global interest and urge to propose alternatives to the predominant super-polluting and non-ethical fashion system require major attention to the unconventional fashion production models. Sustainable start-ups are often analysed as both circular systems and devices to re-activate local crafts, pointing toward not only the environmentally-friendly practices but also underlying the need to take better care of people, both as workers and consumers. However, little to no research isdoi:10.6092/issn.2611-0563/15813 fatcat:j5suebtabnhypowkbycpmefypi