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Now a day, online shopping is being one of the most common things in the daily lives. To satisfy the customers' requirements knowing the consumer behaviour and interests are more important in the e-commerce environment. Generally, the user behaviour information's are stored on the website server. Data mining approaches are widely preferred for the analysis of user's behaviour. But, the static characterization and sequence of actions are not considered in conventional techniques. In the retaildoi:10.35940/ijrte.b1439.0982s1119 fatcat:4tyetp4ve5gdfdr5cp6mccw3su