A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2019; you can also visit the original URL.
The file type is
Tourism business has become competitive and dynamic and it is essential to adapt both customers' satisfaction and to market's changing needs. A hotel owner faces three big challenges: he must look to attract new guests to its location, manage his hotel in the best performant way and has to adapt their online marketing strategy using several tools such as online travel agencies (OTA) or meta-search engines website or other players from the sharing economy. All these channels can complicate thedoi:10.5220/0006511702690274 dblp:conf/ic3k/BarallaIZ17 fatcat:wn5nizn4ifeo7ptgfuspwkpaji