Aposentu: A Social Semantic Platform for Hotels

Gavina Baralla, Simona Ibba, Riccardo Zenoni
2017 Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management  
Tourism business has become competitive and dynamic and it is essential to adapt both customers' satisfaction and to market's changing needs. A hotel owner faces three big challenges: he must look to attract new guests to its location, manage his hotel in the best performant way and has to adapt their online marketing strategy using several tools such as online travel agencies (OTA) or meta-search engines website or other players from the sharing economy. All these channels can complicate the
more » ... telier's life, making the tourism market and by removing in some areas the prices according to the seasons and the availability. In addition, consumer generated content (CGCs) influence the market and the revenue management making the web reputation even more important. This paper presents Aposentu, an innovative tool which integrates all the required components in order to successfully manage the hotel. The platform will be cloud computing technology based and it will show a proper dashboard with a lot of innovative functionalities. By using semantic tools, sentiment analysis, complex network metrics, the platform will allow the hoteliers to become more competitive in the tourism industry. Moreover, administrative complexity will be reduced and that will facilitate the management of accommodation.
doi:10.5220/0006511702690274 dblp:conf/ic3k/BarallaIZ17 fatcat:wn5nizn4ifeo7ptgfuspwkpaji