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A B S T R A C T Many organizations struggle to meaningfully engage with their stakeholders on political, societal and environmental topics via social media. Often such discourses unravel into splintered and negative conversations, raising the question whether organizations can and should exercise some level of control and 'steering' in these conversations and, if so, how stakeholders would react to such 'top down' moderation. Existing studies lack empirical insights into the impacts ofdoi:10.1016/j.techsoc.2020.101490 fatcat:lvcosfvs4bc5raksvimxg6r5ei