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Factors Influencing the Use Intention of Mobile-Blog
모바일 블로그 사용의도에 영향을 미치는 요인
2012
The Journal of the Korea Contents Association
모바일 블로그 사용의도에 영향을 미치는 요인
Preserved Fulltext
A research model was created in order to explore the factors on use intention based on Technology Acceptance Model and considered factors of Mobile-Blog Characteristics (Participation, Sharedness, Immediacy) and factors of Mobile-User Characteristics(Innovativeness, Familiarity). With 165 people as specimens for empirical analysis, The results were as follows: first,
doi:10.5392/jkca.2012.12.02.094
fatcat:gjbyz7ptjnbwbo72swvqucf7re