Factors Influencing the Use Intention of Mobile-Blog
모바일 블로그 사용의도에 영향을 미치는 요인

Ang Sun, Young-Ju Mun, Jong-Ho Lee
2012 The Journal of the Korea Contents Association  
A research model was created in order to explore the factors on use intention based on Technology Acceptance Model and considered factors of Mobile-Blog Characteristics (Participation, Sharedness, Immediacy) and factors of Mobile-User Characteristics(Innovativeness, Familiarity). With 165 people as specimens for empirical analysis, The results were as follows: first,
doi:10.5392/jkca.2012.12.02.094 fatcat:gjbyz7ptjnbwbo72swvqucf7re