The concern over high school dropout rates has been part of the routine of Brazilian public schools. In recent years various public policies have been proposed in an attempt to minimize this problem, nevertheless, federal institutions have sought alternatives to improve the quality of education offered and ensure that students remain attending classes ensuring a high level of learning. This paper describes how Programming Contests can increase the quality of education in the Federal Institutes,

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... as well as foster the inclusion of these students in the job market, playing an important role in combating to school dropouts. As an object of study will be presented Algar Telecom Group shares in the management of Programming Marathon which involves several institutions of higher education, among them the Federal Institute of Triângulo Mineiro (IFTM).