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Capitalizing on Content: Information Adoption in Two Online communities
2008
Journal of the AIS
Online communities enable members to exchange messages, and rich content is generated in the wake of these contributions. Little research has systematically investigated how this content is utilized. In this paper we use the Heuristic-Systematic Model of information processing to explore the mechanisms by which the potential value of these information assets can be realized. We argue that the extent to which message content and heuristic cues influence the validity assessment process is
doi:10.17705/1jais.00149
fatcat:6ej4qcgouzcdjlesvqiixsgpwy