The Study of Audience's Response to the Fake News About Covid-19 That Posted by KOL on Twitter

Zewei Jin, Nuo Mei, Yixuan Wang, Yunlong Zhang
2022 Advances in Social Science, Education and Humanities Research   unpublished
In the current era of social media culture, almost everyone's social life is inseparable from media. Especially since the outbreak of COVID-19, the way most people communicate has shifted to online, and the release of information on social media has seen an explosion. However, the information spread on social media platforms is not all positive, and there is many fake news mixed in and continuously spread. Different types of publishers have different effects on their audiences, and their
more » ... es react differently. This paper uses thematic analysis and selects the content of a fake news tweet published by a journalist, and studies the content of its popular comments to summarize the audience's response. The results turned out that the responses of its audience fall into three broad themes: unequivocal belief, decisive denial, and skepticism.
doi:10.2991/assehr.k.211220.386 fatcat:dqqhyr3swncyvcr4y2cwc7quxi