Unconscious Human Behavior at Visceral Level of Emotional Design

Muhammad Jameel Mohamed Kamil, Shahriman Zainal Abidin
2013 Procedia - Social and Behavioral Sciences  
In the near future, the emphasis on product design innovation will be on finding a fit between technology and human values. However, there is still a limited discussion available on the unconscious human behaviour as well as inadequate literature related to the visceral level of emotional design. The purpose of this study is to manipulate the respect to the emotional design, as well as the direction for the development of innovative product design.
doi:10.1016/j.sbspro.2013.11.016 fatcat:oe5nixdmivgdpbi23s7w7wvs6y