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This study was conducted for examining the influence of social media in brand awareness, word of mouth, and intention to donate and decision making to give donation at Rumah Zakat, Indonesia. Social media as an exogenous variable. Endogenous variables consist of brand awareness, word of mouth (WOM), willingness to donate, and decision to give donation. This study uses primary data that was collected from 156 respondents which active on social media. The analysis method applies the estimationdoi:10.18202/jam23026332.14.4.02 fatcat:yg22nlsuxvc5zey3l7ayc7youq