Media Salience and the Process of Framing: Coverage of the Professor Prostitution
Asian Social Science
This study examines how the media can build a news event's salience by emphasizing different aspect of the event during its life span. A content analysis examines the coverage of the prostitution of one professor from FUDAN University in the Beijing News and the BUNDPic.documents, the use of multiple frames on space dimension. It visualizes framing as a process over time, and identifies certain frame-changing patterns in the coverage of this highly salience news event, which has inspected that
... has inspected that the media how to use of the way to emphasize the difference of attribute. This analysis could resolve three problems as follow: 1.The media how to adopt attribute agenda setting to emphasize the difference of attribute property of one event to construct news framework. 2. How is the subversion and regression about the influencing of agenda setting. 3. What is the relationship between the media affection and the specific details of media. Another one is the relationship between the narrative plot of media and the influence they have give to audiences. The agenda-setting researcher pays close attention to the salience of events and regards it as focal point. One of the underlying assumptions about the agenda-setting theory is that once an event had appeared in agenda setting, the increasing percentage of this news event would also increase the importance and salience of it. For a time, all of the media agenda-setting research have concentrated in the mutually affection between the percentage of the report about a news event and its salient level. However, they have ignored the dynamical process, which have had been constructed by media. This kind of dynamical process has already taken important affection to help the agenda setting to salience the importance of event. News media stress the different aspect of the details in the events intentionally or unintentionally to construct the salience. This is the so-called attribute agenda setting theory.