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The article attempts to record and evaluate formal criteria for determining the effectiveness of the Cold War era Soviet films (box office revenue in the USSR, box office sales in the socialist countries, foreign currency take, number of viewers, number of positive letters from the audience to the authorities, number of professional favorable reviews, prizes and awards, positive evaluation of the Cinema Arts Council) as a tool for implementation of "memory policy" in the Soviet Union. Duringdoi:10.22363/2313-1438-2019-21-3-513-524 fatcat:zf75dogy7bawnacqnzjve5osx4