Online purchasing is a modern day to day shopping concept. With online purchasing is the performance of online activities via the internet. Online purchasing is also known as internet shop or online shop. Now a bay, online purchasing is one of the most popular ways for people. Even the people from rural and urban areas use online purchases to show them beautiful and attractive in the screen. Online ensure this proactive is safe for customers by using encryption technology many conceptually

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... ative products were born setting new trends and high standards in various economic parameters. The primary data for this study was compiled through a well-structured questionnaire filled in on a one-to-one basis by 60 customers of online purchasing in Nagercoil.