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This paper explores the linguistic repertoire of informal traders at the Railway Siding Market in Masvingo town, Zimbabwe. The researchers armed with notebooks, cell phones and video cameras recorded verbatim the advertisements on several days traversing the entire geography of the expansive market. The researchers did this in order to study the chosen phenomenon in situ observing the spirited advertising or the verbal gymnastics in the duel to bring bread and butter on the table. Interviewsdoi:10.15580/gjss.2013.5.011613382 fatcat:mu67irkgezat3mr6xjlwdl5icm