Purpose -The purpose of this study is to explore the relationship between sales promotion and compulsive buying of clothing by using logistic regression measurement. Methodology-Basing on theoretical and research perspectives, this study utilized observation and questionnaire. The final sample size was 162 subjects in both genders. Findings-Logistic regression measurement indicated that the direct saving was the most effective promotion to stimulate compulsive buying. The stimulation of new and

more »

... creative promotion method to compulsive was weak. The gift winning should be appealing and easy to get. Research limitations-Some factors might affect triggering compulsive buying were not excluded. Originality/value-The present study provided possible an approach to measure the logistic regression between sales promotion and compulsive buying. to compulsive was weak. The gift winning in Lee ranked in the middle, which suggested that gifts should be appealing and easy to get. The present study explored the relationship between promotion and compulsive buying in the context of clothing. The limitation of the study was that only one promotion in each category was examined. In addition, factors might affect triggering compulsive buying such as brand preference, and extent of promotion were not excluded.