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In the context of the overall economic situation, countries, cities and regions are looking for ways to meet the rules imposed by globalization, to diversify, to become competitive in order to ultimately ensure the sustainability of their societies. This paper looks at whether local products can help develop the areas in which they are produced. A review of the existing literature has shown that in recent years local products have become multipliers of the local community, and in particulardoi:10.26253/heal.uth.6874 fatcat:qmdpwjujjbao5ixwqqyps46gh4