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Open Research is a publicly accessible, curated repository for the preservation and dissemination of scholarly and creative output of the OCAD University community. Material in Open Research is open access and made available via the consent of the author and/or rights holder on a non-exclusive basis. philosophies Article Abstract: We examine the spiral structure of the thinking and the work of Marshall McLuhan, which we believe will provide a new way of viewing McLuhan's work. In particular, wedoi:10.3390/philosophies2020009 fatcat:cx6t7ed2nzejjpsgujiihlfosu