Design Practice Presentation on Tools and Methods for Emotion-Driven Design

Gerdum Enders
2019 Zenodo  
The perception of customers is the reality of the market. For customers, products and communication are signs. The interpretation of the signs leads to meaning; it is the basis for decision processes. The market success of products, then, is the result of the right meaning in the perception of customers. That means that product + communication must be methodically planned as bearers of meaning. This is a challenge for emotional design. How do we go about methodically creating signs that can be
more » ... erceived emotionally? This semiotic change of perspective is the key to a new understanding of design processes.
doi:10.5281/zenodo.2619650 fatcat:t4xk2ljqfrfqrdhtom2ja672i4