Customer Relationship Management is a fundamental determinant of the business philosophy in economy, especially in field of rural development, so paper will give key definitions of this term including advantages and disadvantages. Furthermore, this scientific paper will give an overview of Agronet system, which is a new platform in the system of application to the European funds, with which applicants may submit their applications in virtual, electronic way to receive financial support for

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... family farm. The whole Agronet system is introduced by Ministry of Agriculture in Croatia, and has goal to make applications of projects and use of funds, more efficient and more effective, and consequently, to achieve successful projects and withdrawn EU funds in bigger amount.