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With the advancement in technology and convenience of social media, the customers and marketers' adoption and use of online brand communities have extensively increased. Customer engagement in social media brand communities has become an emerging research topic in the marketing area that has recently brought attention to researchers. The present study conducted bibliometric analysis to evaluate the current level of research has been conducted on the concept of customer engagement in onlinedoi:10.21203/rs.3.rs-1380918/v1 fatcat:f3w7aik3pzdijp4g63jd3ee4hi