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A PLS-Neural Network Analysis of Motivational Orientations Leading to Facebook Engagement and the Moderating Roles of Flow and Age
2020
Frontiers in Psychology
Despite engagement being a criterion for the success of initiatives on Facebook, there is a lack of conclusive evidence about its connections with the psychological and motivational orientations that lead one to use Facebook. Built upon the uses and gratifications theory, we develop an integrative and context-specific model that links engagement with enjoyment, self-presentation, and community belonging-identified as motivational orientations underlying Facebookers' behaviors. We also draw on
doi:10.3389/fpsyg.2020.01869
pmid:32903790
pmcid:PMC7438855
fatcat:xo5ebgvlg5fqbhadd3pkzgb664