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Despite engagement being a criterion for the success of initiatives on Facebook, there is a lack of conclusive evidence about its connections with the psychological and motivational orientations that lead one to use Facebook. Built upon the uses and gratifications theory, we develop an integrative and context-specific model that links engagement with enjoyment, self-presentation, and community belonging-identified as motivational orientations underlying Facebookers' behaviors. We also draw ondoi:10.3389/fpsyg.2020.01869 pmid:32903790 pmcid:PMC7438855 fatcat:xo5ebgvlg5fqbhadd3pkzgb664