A Comperative Study on Purchase Recognition between Domestic Broadcasting Equipment Demanders and Suppliers
국내방송장비 수요처와 공급자의 구매인식 비교 연구

Myeongjin Yun, Yongsuck Cho, Seonhee Lee
2017 The Journal of The Institute of Internet Broadcasting and Communication  
In this study, we compared the perception of absolute purchase of equipment for broadcasting equipment purchasing demand according to the rapid change of domestic content production and distribution method, and the degree of information such as technical reliability and system stability of domestic broadcasting equipment perceived by consumer The effects were analyzed through a research model. Due to the lack of existing research data on broadcasting equipment demand, we conducted in depth
more » ... ucted in depth interviews with surveys of broadcasting equipment and surveys. As a result of analysis, compared to foreign equipments, there are many cases of purchase of domestic equipments, systems, and block purchases. To improve the preference and satisfaction of Korean broadcasting equipment, which is recognized by domestic demand for broadcasting equipment, it is urgent to improve the technical reliability and to develop core key equipment and to expand the demand of domestic equipment limited to small power transmitter antenna and monitor equipment. It is urgent to develop in order to develop overseas and to support the domestic market to secure the domestic market.
doi:10.7236/jiibc.2017.17.2.39 fatcat:qz46vnqulbddjhk6rmp6hopyam