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Corporate Social Responsibility and Customer Loyalty in Hungary
2022
International journal of economics, business and management research
This study aims to investigate investigates the relationship between corporate social responsibility and customer loyalty in the presence of controlling factors, namely, customer trust and corporate image. A study questionnaire was distributed to a random sample of telecom company customers in three telecom companies in Hungary – (Magyar Telkom, Telenor, and Vodafone). Also,(700)Seven hundred paper and electronic questionnaires were distributed to the clients customers of these three companies.
doi:10.51505/ijebmr.2022.61117
fatcat:paqbczvkejfkzlrwx6czhvne3a