Digitalization of banking activities in the E-COMMERCE market: new opportunities for the development of the credit and financial sector at the present stage
Научный вестник Южного института менеджмента
The article analyzes the changed consumer preferences in the conditions of COVID-2019 coronavirus disease, and also defines the prospects and directions for further development of digital banking services in the e-commerce market. Proposals are formulated to increase the level of user satisfaction with digital banking services in the conditions of self-isolation in the e-commerce market. The social consequences in the banking sector should be reflected, accompanying the digital transformation,
... al transformation, in the shifting points of consumer preference and banking services aimed at providing services. Ignoring these changes will inevitably lead to lost financial benefits for Russian banks in the e-commerce market, as well as the emergence of new non-banking players. The practical value lies in offering new niches for using digital banking services within the framework of changing customer preferences.