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Moderating Effect of Consumer Competency in Regards to the Influence of Interaction Style with Sales Man on Inappropriate Consumer Compliant Behaviors
판매자와의 상호작용 유형이 소비자들의 부적절한 불만행동에 미치는 영향에 대한 소비자역량 조절효과 분석
2013
Journal of Korean Home Management Association
판매자와의 상호작용 유형이 소비자들의 부적절한 불만행동에 미치는 영향에 대한 소비자역량 조절효과 분석
Abstract> The purpose of this study is to examine the moderating effect of consumer competency associated with the influence of interaction styles with sales man on inappropriate consumer compliant behaviors. For the purpose, the survey questionnaire was administered to 1,050 consumers across country by the on-line survey. The research data are analyzed using four statistical methods: factor analysis, reliability analysis, multiple regression, and moderating regression analysis. The results are
doi:10.7466/jkhma.2013.31.5.185
fatcat:zzx4oeiv3jhxzfmtksjyz4qhhe