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Role of Social Media Data Analytics in Tourism Marketing
2021
Scholars Journal of Economics Business and Management
Review Article Social media platforms have been very helpful for the marketers in the tourism industry to track the content generated by users relating to their travel choices, experiences, activities and trending tourist destinations. Such user generated content serves as a reservoir of database for the tourism marketers to identify trends and future demands. Social media data analytics help in framing campaigns for branding as well as enhancing the customers" experiences. Also, the analysis
doi:10.36347/sjebm.2021.v08i01.005
fatcat:5i7ip2sv65cofakbcfwk5ccf3i