The article is not an attempt to return to old positions; it does not seek the lost paradise of feelings and sentiments that comprehend human relationships, but it does hope to scratch below the surface of consumption that shrouds the city today. Since the time of the ancient Greeks, one of the fundamental aims of philosophers has been to attain happiness. Today, however, that purpose is threatened. Happy people do not consume, but suffering, what is known in the advertising jargon as

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... ping depression" has become the raw material for consumption.