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The effect of gossip on social networks
2010
Complexity
In this article, we develop a simple model for the effect of gossip spread on social network structure. We define gossip as information passed between two individuals A and B about a third individual C which affects the strengths of all three relationships: it strengthens A-B and weakens both B-C and A-C. We find, in both an analytic derivation and model simulations, that if gossip does not spread beyond simple triads, it destroys them but if gossip propagates through large dense clusters, it
doi:10.1002/cplx.20334
fatcat:oxycik3qwfhnzh6kg6h6xiht44