Raw and cooked meat quality is of immense consideration to consumers in present scenario. A study was conducted in 50 unsexed day old broiler chicks with an aim to assess effect of herbal toxin binder product on meat quality attributes. Chicks were randomly divided into two groups. Group I was untreated control (G1), while G2 was given treatment with herbal toxin binder (Toxiroak) @1.5 Kg / tonne of feed (supplied by Ayurvet Ltd. Baddi, India). Carcass quality traits, raw and cooked meat

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... attributes, organoleptic characteristics of cooked meat and proximate analysis of raw and cooked meat were studies at the end of 6 week experimental trial by slaughtering the birds of both the groups. Supplementation of herbal toxin binder product in basal diet is efficacious in improving overall meat quality attributes such as carcass yield, dressing %, giblet yield, fillet and tender yield, sensory raw meat characteristics, organoleptic cooked meat parameters, overall palatability and acceptability of meat. The product doesn't have any residual or adverse effect on raw, eating and cooking quality of meat & hence is safe for usage.